Accessibility and Creativity
We explore how the worlds of design, advertising, gaming and illustration are responding to accessibility needs
Microsoft launches an uplifting campaign to coincide with Earth Month
Koto collaborated with Microsoft Brand Studio and illustrator Alexis Jamet to bring the tech brand’s Reimagine Climate Action campaign to life
Exposure: Lou Bever
Combining his love of fine art and football, the success of Lou Bever’s Flat 92 project has led to a career in photography, and commercial projects for brands including Puma and Uniqlo
Hellmann’s campaign hopes to safeguard the future of mayo
Mayonnaise, a key sandwich condiment, is in danger of disappearing – but not if Hellmann’s can help it
Latest from CR
A new campaign spells out the reality of the sewage crisis
AMV BBDO’s campaign for COPI shines a light on sewage spills in UK waterways with the help of a faecal-inspired font
Adam Morse on his journey to directing
Since losing his sight at the age of 19, the filmmaker has gone on to write and direct his first feature film, shoot a Super Bowl ad for Google, and set up a non-profit to help the next generation of disabled creative talent
Creativity Sucks! podcast returns with an episode on humour
We ease you gently into the fourth series of Creative Review’s podcast with a discussion on humour in advertising, looking at what works and what doesn’t
How accessible wayfinding is going beyond the visual
Speaking to experts in architecture and design, CR looks into how accessible wayfinding has improved by subtly tapping into other senses, and what it needs to do to be truly inclusive
The Monthly Interview: Glenn Kitson
In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same
Loewe’s brand film finally explains how to pronounce its name
Aubrey Plaza stars in a spelling bee contest through the ages as part of a new short from Loewe, which addresses the long-standing confusion over how to pronounce the fashion brand’s name
What happened to NFTs?
Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments
Dawn Baillie’s famous movie posters go on display
The Anatomy of a Movie Poster exhibition brings together the award-winning designer’s portfolio of posters for films including The Silence of the Lambs, Little Miss Sunshine, and The Grand Budapest Hotel
Why brand language matters
Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines
Tracing the influence of prolific art director Alexey Brodovitch
An exhibition and accompanying monograph sheds light on the work of the photographer, designer and art director, who transformed the pages of Harper’s Bazaar over nearly a quarter of a century
From advertising to Hollywood and back again
It’s easy to assume that making the leap into movies is the holy grail for those in advertising, but the path between the two industries is far from one way
How to bring online fandom into the real world
Shifting online success into the real world requires a delicate balance of staying authentic to the digital community while allowing space for others to join, says Paul Tynan, creative director at I-Am
Creative Inspiration
Images and ideas to feed your imagination
Advice for Creatives
Expert tips on how to navigate a creative career
Creative Insight
Analysis of creative projects and trends
Creativity Sucks!
CR’s podcast on life in the creative industries
How comic books are becoming more accessible
Sound, tactile materials and new technologies are all being used to help bring the visual storytelling of comics to life for blind and partially sighted people
New campaign highlights the importance of press freedom
Reporters Without Borders has launched a campaign showing how newly elected world leaders have championed democracy – before stamping it out
Martin Parr releases his first book of fashion photos
For the very first time, the British photographer’s extensive collection of fashion-focused shots are brought together in a book that is a testament to his enduring style
Why accessible gaming is about more than games
We hear from RNIB’s Lorna Forbes and gaming critic and consultant Laura Dale about how the industry is rethinking its approach to making games playable for everyone, and why communication is key – even if it means admitting failures
Audio Erotica traces the evolution of hi-fi brochures
Advancements in audio technology and shifting trends in graphic design come together in this extensively researched book
Florence Burns on chronic illness and creativity
We speak to the Manchester-based illustrator and animator about how she uses her practice as a platform to discuss everything from disability discrimination to LGBTQIA+ liberation
McDonald’s revives Big Mac challenge in new campaign
The Original Mouthful campaign puts a contemporary twist on a classic McDonald’s competition with the help of a Snapchat lens
New campaign shows why eating Cheetos is the ultimate occupational hazard
The social and OOH campaign features a series of amusing scenarios showing what happens when people use one hand to snack on Cheetos and the other for life’s important tasks
How AI might inspire us to escape design ‘blanding’
Speaking at Offf Festival in Barcelona, Ragged Edge’s Max Ottignon explained why AI is a wake up call in the “age of convergence”
Paris 2024 thanks its partners with playful new campaign
Albert Albert’s spot for the Paris Olympic and Paralympic Games brings together unexpected voiceovers and animated type to say merci to its partner brands and organisations
Nadia Lee Cohen creates a dupe of her own book
The artist’s new book, a ‘pirated’ edition of her hugely popular debut monograph, embraces the visual language of Japanese books geared towards movie fans in the 90s
What it’s like being neurodivergent in the creative industries
CR speaks to a handful of creatives at different stages in their career to understand the impact of being neurodivergent, the challenges they face but also the strengths they’ve found since being diagnosed
TikTok
How to cut through with creativity on TikTok
How the most successful brands on TikTok drive performance through ground-breaking creativity
In-House Agency Leaders Club
Want to change it? Measure it!
Ineffective work often stems from bad behaviours. To change things, you need to measure where it’s all going wrong
UAL Awarding Body
Why Further Education needs more love
Low on the pecking order for policy makers, the FE sector is nonetheless vital to help nurture the next generation of creative thinkers
TikTok
How travel brands can inspire wanderlust on TikTok
TikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure
In-House Agency Leaders Club
The case for account management at in-house agencies
The five qualities that great account management people bring to in-house agencies, and why their impact can be transformative.
TikTok
How to build fandom on TikTok
TikTok communities are always hungry for fresh entertainment: here’s how to make sure your brand is part of the conversation
In-House Agency Leaders Club
Why in-house agencies’ ambitions are growing
To achieve their goal of being seen as lead agencies, in-house creative agencies need to fill gaps in strategy, planning and process
TikTok
Why creativity and performance go hand in hand
Entertainment builds brand awareness, but according to TikTok it’s also a vital ingredient in performance marketing.
Falmouth University
Fulfil your creative potential through online study
Don’t let your location or work commitments hold you back: advances in remote learning have made even practice-based courses like Fine Art much more accessible.
Figma
Why non-designers must understand design better
Appreciation of the design process should permeate an entire organisation, not just its in-house creative team
Depositphotos
Depositphotos names seven powerful concepts driving creative trends in 2023
Via its latest visual trends report, Depositphotos predicts an emphasis on wellness, joy and magic this year
Meta
How the metaverse could transform brand engagement
Early adopters in fashion and entertainment are blazing a trail, but how could brands in other sectors embrace the potential of the metaverse?
Meta
Unlock more immersive brand experiences in the metaverse
Brands must dream big to push the limits of experience design in the metaverse.
In partnership with Adobe
Speed is of the essence for video production success
Don’t waste time shuttling drives around: get the edge on the competition by shooting straight into the cloud.
ART.art
Digitisation is the future of artistic authenticity
Context is king in the art world, and digital twinning is an exciting new way for artists to establish provenance and boost the value of their creations.
Peerspace
Get the most from any shoot location
Once you’ve found the ideal location for your campaign shoot, be sure to make the best of every corner of it
Figma
Why businesses should be led by designers
At an executive level, design thinking can transform an organisation from the inside – and this kind of cultural shift may prove vital for many brands’ survival
TikTok
How brands can be authentic on TikTok
Insider advice from Burberry, Rimmel and Duolingo to thrive in TikTok’s world of democratised creativity
ART.art
Build your personal brand online
A strong digital presence is increasingly vital for any successful artist – and it starts with the right name