Fujifilm X-T50 Enjoys Strongest Preorders (by FAR) among ALL X-T** Cameras
- X-T50
BHphoto / Amazon / Adorama / Nuzira / Moment - GFX100S II
BHphoto / Amazon / Adorama / Nuzira / Moment - XF16-50mmF2.8-4.8
BHphoto / Amazon / Adorama / Nuzira / Moment - GF 500mm f/5.6
BHphoto / Amazon / Adorama / Nuzira / Moment
A Winner?
Ahead of the Fujifilm X-T50 launch, many had a cold reaction to all the X-T50 rumors and predicted it’s failure.
Now, I do not know what the future will bring for the Fujifilm X-T50. And I also do not know how it is right now selling all over the world.
But what I can do is to look up at the current FujiRumors affiliate sales, and this is what I see (data coming from BHphoto starting from 2016).
In just a few hours, the Fujifilm X-T50 demolished all preorder numbers of previous Fujifilm X-T** cameras.
The previous bestseller was the Fujifilm X-T30. Well, the X-T50 is getting 412% more preorders in just a few hours than the X-T30 had in its entire first preorder week.
Always on BHphoto, the X-T50 is already beating the X-H2, X-H2S, X100F and GFX100S in terms of preorders.
Only 5 cameras had stronger preorders than the X-T50. The Fujifilm X100V, the X-T4, X-T3, X-T5 and the undisputed and unreachable king of preorders, the Fujifilm X100VI.
The data on BHphoto goes back to 2016 and I can’t track what the sales were before. But everything before does not really matter anyway, as Fujifilm back then was even more niche than they are now, so numbers are very small for anything they launched until 2016.
Amazon Best Seller Ranking
Also at Amazon the Fujifilm X-T50 is selling strong according to their ranking:
At the time of this post we have:
- five X-T50 combinations in the top 10 Amazon Best Seller ranking for mirrorless cameras
- in the top new release ranking the top 10 positions are currently ALL taken by Fujifilm cameras, mainly X-T50
Sales seem to be strong enough for Amazon to remove from order some X-T50 variations, for example the X-T50 black and X-T50 charcoal are no longer available for order. You can still get the silver X-T50 at this time.
Final Word
So was the X-T50 a winner?
It is way to early to say. But it’s better to have a good start rather than a bad one. And if I look at the current preorder status at BHphoto here, Amazon US here and Adorama here, the numbers are better than anything I have ever seen on any X-T** camera.
So, for now, it looks like the Film Simulation dial, the more rounded look, IBIS etc payed off. And btw, I publicy expressed my approval for the Film Simulation dial as soon as it leaked, because I’d personally use that one way more than the drive dial.
And looking at the sale start the X-T50 is having, it might turn out to be a winning choice for Fujifilm.
But again, it’s still very early to make any delcaration of victory or failure. Only time will tell.
The True Final Word
But my true final word, and thanks, goes to every single one of you who has preordered any of the gear annouced yesterday (or any day of the last 12+ years) using my links.
This whole thing here, the rumors, the almost thousand artciles a year, the constant non stop 24×7 Fujifilm coverage would simply be impossible if there were not some of you guys out there who decide to support my work using our affiliate links.
Without your help, I’d have to shut down FujiRumors tomorrow morning. Unless I’d start to pay the costs for this site with my teachers’ salary, which I guess is something my wife would hardly approve :D.
So, thanks so much for your help.
I hope to be able to be worth of your support also going forward. Certainly I will always try to do my best.
- X-T50
USA: BHphoto / Amazon / Adorama / Nuzira / Moment
CA: Amazon CA
UK: WexPhotoVideoUK / AmazonUK / ParkCameraUK
GER: AmazonDE / CalumetDE / FotoErhardt / Fotokoch
EUR: 50.8 Shop / PCHstore / Amazon IT / Amazon FR / Amazon ES / Amazon NL - GFX100S II
USA: BHphoto / Amazon / Adorama / Nuzira / Moment
CA: Amazon CA
UK: WexPhotoVideoUK / AmazonUK / ParkCameraUK
GER: AmazonDE / CalumetDE / FotoErhardt / Fotokoch
EU: 50.8 Shop / PCHstore / Amazon IT / Amazon FR / Amazon ES / Amazon NL - XF16-50mmF2.8-4.8
USA: BHphoto / Amazon / Adorama / Nuzira / Moment
CA: Amazon CA
UK: WexPhotoVideoUK / AmazonUK / ParkCameraUK
GER: AmazonDE / CalumetDE / FotoErhardt / Fotokoch
EU: 50.8 Shop / PCHstore / Amazon IT / Amazon FR / Amazon ES / Amazon NL - GF 500mm f/5.6
USA: BHphoto / Amazon / Adorama / Nuzira / Moment
CA: Amazon CA
UK: WexPhotoVideoUK / AmazonUK / ParkCameraUK
GER: AmazonDE / CalumetDE / FotoErhardt
EU: 50.8 Shop / PCHstore / Amazon IT / Amazon FR / Amazon ES / Amazon NL