I know we just reported on more volatility this Monday, possibly related to the Google March 2024 core update, but we are seeing even more volatility over the past 24 hours related to this update. This volatility shows deepening movement for those who were hit, which is incredibly sad in many cases.
Google is testing placing the year the company was established on Google Ads. The ads have "established in" next to the ad description, so these seem to be ad extensions on the ads.
Microsoft is testing moving the lock icon in the Bing Search results snippets from the left of the URL to the right of the URL. Well, most of the time you don't even see a lock but when Bing is testing it, Bing has been testing different lock locations.
Here is a recap of what happened in the search forums today...
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count - but John Mueller from Google said it again.
Gary Illyes from Google said on stage at the SERP conference last week that Google has taken steps to combat what some of us call parasite SEO in the most recent Google algorithm update. He was quoted as saying, "We have already done stuff against Parasite SEO; the recent update is the proof."